Hundreds of hours of research and 73 pages of notes—that’s what it took for Aprilynne Alter to multiply her YouTube subscriber count by 12 times in 30 days!
By the time you finish reading this post, you’ll know how she did it, too. More importantly, you’ll have actionable steps that you can use to boost your subscribers and grow your channel on YouTube.
To understand this in context, let’s look at some facts first. YouTube is the world’s second-largest search engine. It’s also the top streaming platform. Hundreds of millions of creators jump onto the YouTube bandwagon yearly—but only a tiny percentage succeed.
Is it worth investing the time to become a better YouTube Creator?
Absolutely—and the numbers confirm my thinking, too. YouTube’s 4.95 billion monthly active users eclipses Netflix’s 40 million. And according to SocialBlade, YouTube has over 61 million creators. The platform has one of the best creator programs in the world, and it has a growing collection of high-quality, free resources. If you put in the time and energy, I believe YouTube can open up incredible opportunities for you and your business.
As a YouTube Creator, I always leap at the opportunity to learn from others in this space. In the past, we’ve gained wisdom on The Smart Passive Income Podcast from more prominent YouTube creators like MKBHD and Sean Cannell. But this time, I wanted to speak to an up-and-rising YouTube creator. We liked what Aprilynne was doing with her YouTube channel, so we invited her to the show.
12x YouTube subscriber growth in four weeks
Aprilynne grew her YouTube channel from 1,000 to over 12,000 subscribers in four straight weeks.
And yep—those are real numbers. As I write this post, I see that her channel has over 52,047 subscribers. But that’s not why I’m sharing Aprilynne’s lessons with you. Here’s why I think her approach is worth examining:
Like most internet-based platforms or social media, YouTube is rapidly evolving too. And that’s why Aprilynne’s learnings are very relevant—because everything you’re about to learn is based on what she discovered by doing in the last six months.
Adding tens of thousands of new subscribers to a brand-new YouTube channel isn’t easy. Aprilynne doesn’t have a background in media or video either—in fact, she previously quit a career in finance! She also had a challenging experience with her first YouTube channel.
She’s also achieved this without creating too many videos—her channel has just twenty-four videos as I write this. It’s evident that Aprilynne’s success comes from careful research—she’s been studying the best YouTube creators. Take a closer look, and you’ll see the results of her study: four out of the twenty-four videos have over 200K views. And one of the four videos has over 800K views!
So, what did Aprilynne do differently with her second YouTube channel?
When I spoke to her on the podcast, it all started to come together. So, without further ado, let’s get into Aprilynne’s four-step process for YouTube subscriber growth. Implementing these four steps will definitely help you grow your YouTube channel fast. So get ready to take notes because this one is super actionable!
Go deeper with YouTube growth
If you want to start a YouTube channel, my YouTube From Scratch course—which I created with my friend and videographer Caleb Wojcik—is the perfect place to start. Two of my YouTube channels have collectively clocked over 200 million views and over a million subscribers—I put everything I learned from growing these two channels into the course.
YouTube From Scratch—and our entire course library—are exclusively available in the All-Access Pass and Pro communities. My team and I created them to help you find like-minded creators and establish accountability on your entrepreneurial journey. It’s the best way to grow as an entrepreneur online, so check it out today!